What would happen to your business or audience if Facebook or Instagram shut tomorrow?
don’t put all of your eggs in one basket . . .
I’ve been thinking a lot about what happened recently in Australia (February 2021), with Facebook banning all news content on their platform. This effectively meant that you couldn’t use Facebook to post, see or share anything which could be seen as media news! Yikes, imagine that?
This is clearly a wakeup call to each and every one of us small business owners. Why? Because these days, most of us (and I include myself in there too) use social media as a huge part of connecting with our audiences. And, if the big companies decided to do something which affected your account, all of that hard work, growing and maintaining your audience, would be gone. Just. Like. That.
How does that loss of control feel? Scary, right? Now, I’m not saying that you should give up on social media altogether, but more than ever we need to begin to find other ways in which to build our communities by using methods which we have more control over.
For example, by keeping your website content up-to-date and blog posts current highlights that your website is alive and offering fresh content. It also gives search engine algorithms a reason to index your website more often, keeping it on their radar over time.
Another good way is to put some focus into using your email list to connect to and grow your audience – especially those who may not be so prolific on social media. This allows you to showcase your expertise in what it is that you do, and allows your community to get to know the real person behind your brand.
It would seem that now is as good a time as any to begin to develop a multichannel approach . . .
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So, with all of the above in mind, if you’re interested in receiving my “Letters from a Creative”* emails – containing a blend of stories, insights and lessons I’m learning whilst running my business, as well as useful creative, business and branding resources to help you elevate your business offering – then complete the sign up form here.
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