Making your branding process as calm and smooth as possible.

Gentle, simple, stylish...

Fiona Humberstone, The Brand Stylist

Tranquilo Creative

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My approach . . . For VILLA FLORES (my third proj

Oh my, I am so in love with this colour palette! 😍
This stunning colour palette is the one I created for VILLA FLORES, an Italian retreat, located near Florence, Italy. These soft, faded colours, are evocative of a summer spent under the Tuscan sun: the soft sandstone of the buildings, whispery blues of early morning skies, pale cream of the sweet scented jasmine and dusty greens found in the olive groves.

VILLA FLORES truly is the epitome of classic, calm and understated style.
#elevatewiththebrandstylist #elevateyourbrand #brandbrilliance #branddesigner #colourpsychology #brandpersonality #brandstory #modernbrandidentity #designwithintention #creativeentrepreneurs #aquietstyle #simplestyle #thiscreativelife #creativityfound #mycreativebusiness #mytranquilolife #alwayslearning #inspiredbynature #italy #florence #italianretreat #awardwinningvineyard #agroturismo #olivegrove #paintingworkshops #operaretreats #spa

Can you define the essence of your brand? If you

For my third, and final ELEVATE with Fiona Humbers

For my third, and final ELEVATE with Fiona Humberstone @thebrand_stylist project, I selected an Italian retreat, VILLA FLORES, (or VILLA FIGLINE VALDARNO as Fiona had named it!) Located high on a Tuscan hillside, this 18 roomed agroturismo, is 15 minutes from Florence, amidst an award-winning vineyard, olive grove and productive kitchen garden.
The stunning Italianate villa is currently decorated in the very dark, heavy local vernacular style. The new owners have an incredible vision for the restoration of the house, garden and estate, and by breathing new light into the building, they hope to attract a new type of guest. Their classic, calm and understated style will be reflected throughout the house, garden and pool area.

Tuscany, and Florence in particular, is renowned for great food, wine, art, music and opera - passions which the owners are keen to share with their guests. As well as offering a calm, restorative retreat, they also plan to include painting workshops, opera retreats and a spa offering specialist treatments. There will also be an on-site restaurant which will showcase the very best produce that the estate has to offer.

Wow, don’t you just want to go and book a retreat there right now? This brief spoke to me on so many levels - I mean, food, wine, art, music and opera - honestly, what’s not to like?! After some extensive research on the area, the culture, and the local flora and fauna, I created a concept which I loved. I will share more as time goes on, but for now, here is the #moodboard reflecting the design direction.

#moodboardmonday #elevatewiththebrandstylist #elevateyourbrand #brandbrilliance #branddesigner #colourpsychology #brandpersonality #brandstory #modernbrandidentity #designwithintention #creativeentrepreneurs #aquietstyle #simplestyle #thiscreativelife #creativityfound #mycreativebusiness #mytranquilolife #alwayslearning #italy #florence #italianretreat #awardwinningvineyard #agroturismo #olivegrove #paintingworkshops #operaretreats #spa

Even after all these years, I still get really ner

The devil is in the detail . . . This may look li

The devil is in the detail . . .

This may look like an ordinary bottle of olive oil, but it is in fact a bottle of Cornish rapeseed oil!

The ethos of SAMPHIRE’s Michelin starred chef is to create simple, but exquisitely presented food, such as his signature dishes including samphire and seaweed, seasonal Cornish fish and vegetables charred on the Josper grill. Where possible, everything is sourced within a 25 mile radius of the restaurant, with the emphasis on local seasonal produce.

At the moment, Cornwall isn’t renowned for producing olive oil (although attempts have been made!), however, rapeseed is grown on the rich, fertile soils of the North Cornish coast, which meets his criteria for celebrating home grown produce beautifully.

#elevatewiththebrandstylist #elevateyourbrand #brandbrilliance #branddesigner #colourpsychology #brandpersonality #brandstory #creativeentrepreneurs #aquietstyle #thiscreativelife #intentionaldesign #creativityfound #mycreativebusiness #mytranquilolife #alwayslearning #cornish #cornwall #localingredients #destinationrestaurant #seasonaldining #restaurantwithrooms #modernbrandidentity #inspiredbynature

Olive

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