by Kay Beaton | May 5, 2023 | Behind the Scenes, Print
Today, I would design these on a computer in InDesign, but when I started out in design things were very, very different. Let me explain the process . . . Before I could get started on the artwork I’d create a pencil thumbnail (also known as a scamp) with the rough...
by Kay Beaton | Jul 3, 2020 | Behind the Scenes, Lifestyle
Wow, how can it possibly be the beginning of July already – it really has been a year like no other, hasn’t it? Looking back over the events of the past six months, I was reminded about a Vision Boarding Session I did at the end of 2019. Over the course of an...
by Kay Beaton | May 13, 2020 | Behind the Scenes, Branding
For my third, and final ELEVATE with Fiona Humberstone project, I selected an Italian retreat, VILLA FLORES, (or VILLA FIGLINE VALDARNO as Fiona had named it!) Located high on a Tuscan hillside, this 18 roomed agroturismo, is 15 minutes from Florence, amidst an...
by Kay Beaton | May 13, 2020 | Behind the Scenes, Branding
For my second ELEVATE with Fiona Humberstone project, I selected SAMPHIRE, a restaurant with rooms located in the wilds of Cornwall. I totally fell in love with Cornwall after just one visit – I loved the romance of the wild, rugged scenery, the gorgeous coastal...
by Kay Beaton | May 13, 2020 | Behind the Scenes, Branding
Recently, I took part in ELEVATE (a six week mentoring programme for brand designers committed to excellence) with Fiona Humberstone, The Brand Stylist. Every two weeks, Fiona released three very different, inspirational (but alas, sadly fictional!) client briefs from...
by Kay Beaton | May 13, 2020 | Behind the Scenes
As a creative entrepreneur, I am always working to improve my offering for my clients. So, at the end of last year, when Fiona Humberstone (aka The Brand Stylist) created Elevate – a mentoring programme for Brand Designers committed to excellence – I...
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